Advertisement Writing
Advertising is a type of communication whereby people promote or
persuade customers to utilize their services. There are two types of
advertisements:
1.
Classified advertisements
2.
Display advertisements
Classified advertisements will be our topic for today’s
class. These advertisements are called CLASSIFIED
ADVERTISEMENTS because they are CLASSIFIED into different
type of categories depending on their functions in a dedicated column in the newspapers with the same title "Classifieds"
Classified advertisements in newspaper
Classified advertisements are advertisements used by the
general masses to promote or use services. They are generally text-based ads where newspaper agencies generally
charge on the number of words used. So, you can very well imagine that there
is no place for precise English sentences here and
the only concern is to get things noticed with as minimum words as possible.
Format :
Marking Scheme :
1 mark – Heading
(Should be in CAPITAL letters only)
2 marks – Content
1 marks – Expression with certain grammatical factors
2 marks – Content
1 marks – Expression with certain grammatical factors
NOTE: Classified Advertisements should be enclosed in a box.
Word Limit :
Classified ads should be very well covered in a range of
around 50 words. Marks will be deducted if the student jumps
the word limit. So exercise caution in this regard.
Types of Classified Advertisements :
After analysis of the newspaper in hand you will realize that there are several
type of classified ads, some of them are as follows:
1.
Situation vacant
2.
To-let
3.
Sale and Purchase
of Property/Vehicles/Goods etc.
4.
Education
institutions promotion
5.
Missing persons
6.
Tour and Travels
Now let’s
highlight what to include in each type of classified ad.
1. Situation Vacant Advertisements
1.
Always begin
with WANTED or REQUIRED
2.
Name of the
organization must be always present
3.
Number of
vacancies and the post for which advertised should be clearly stated.
4.
The age and
gender of the candidate required.
5.
Qualification and
requisite experience needed for the post.
6.
Pay scale, perks
and also the mode of applying (E-mail, postal, etc)
7.
Contact address
and phone number for correspondence
EXAMPLE
2. To-Let Advertisements
1.
Begin with WANTED or AVAILABLE
2.
Type of
accommodation should be mentioned.
3.
Rent expected
4.
Give proximity to
markets and also indicate whether it’s sun facing, etc.
5.
Contact address
and phone number
EXAMPLE
3. Sale/Purchase of Property/Assets etc.
1.
Begin with
FOR SALE/PURCHASE/WANTED
2.
Brief physical
description
3.
a. Property – Number of floors, size, number of
rooms, location and surroundings.
b. Vehicles – Colour, model, accessories, year, modifications (if any), price, mileage and condition.
c. Household goods – Condition, price offered or expected
EXAMPLE
4. Educational institutions' Advertisements
1.
Name of the institution
2.
Past record
3.
Courses offered and their duration
4.
Eligibility criteria an details of admission test (if any)
5.
Facilities and fee structure
6.
Scholarship information
7.
Last date for registration, etc
8.
Contact address and phone number.
EXAMPLE
5. Advertisements for Missing persons
1.
Brief physical description of the missing like height,
complexion and built.
2.
Name, age and any health related issues about the missing person
3.
Clothes, accessories or any other identifying features.
4.
Tell about the place last seen
5.
Details of reward if any
6.
Contact address and Phone number
EXAMPLE
6. Tours and travels' Advertisements
1.
Begin with PACKAGE AVAILABLE
2.
Name of the travel agency
3.
Destination and duration
4.
Price and special discounts, if any
5.
Contact address and phone number
Some
EXAMPLE
Let's Practice yourself :
- Your school, Akash Public School, Agra needs a canteen manager. On behalf of the Principal, write an advertisement in about 50 words to be published in the classified columns of a local daily. Mention the educational and professional qualifications, other qualities required in the manager, who to apply to and the last date for the receipt of applications. (CBSE 2015)
- You are Karan Kumar / Karuna Bajaj, a leading lawyer practicing in Surat. You want to buy an independent house at City Light Road to be used as office cum residence. Draft an advertisement in about 50 words for the classified columns of a local newspaper. You can be contacted at 45645678. (CBSE 2016)
- You are Vikram/Sonia, an electronics engineer who has recently returned from the U.S. and looking for a suitable job in the IT industry. Draft an advertisement in about 50 words for the Situations Wanted column of a national newspaper. Your contact number is 9193010203. (CBSE 2017)
- You are Harish/Harshita of 12, Seva Nagar, Pune. You want to sell your flat as you are shifting to another city for work. Draft a suitable advertisement in not more than 50 words to be published in The Pune Times under the classified columns. (CBSE 2018)
- You are Principal of National Public School, Jaipur. You require a TGT (Maths) for your school. Draft a suitable advertisement in not more than 50 words for the ‘Situations Vacant’ column of ‘The National Times’ stating essential and desirable qualifications, experience etc of the candidates. (CBSE 2019 Set 1-1-1)
- You are Sutapa/Damodar Dey of 22, Kalinga Nagari, Bhubaneswar. You want to sell your car as you plan to buy a new one. Draft a suitable advertisement in not more than 50 words to be published in a local newspaper in the classified columns. (CBSE 2019 Set 1-5-1)
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